How Our Experts Do More With Less Data
Thank you to Lighter Capital for co-hosting our recent webinar. Dustin Bruzenak, Modern Logic CEO, served as a moderator for a panel of marketing experts: Carrie Waite, Assistant VP of Strategic Partnerships for Pets Best, with previous experience as a senior marketing manager; Eileen Hansen, Director in Digital Experience at Valera, with extensive experience in B2B technology marketing; and Nate Champion, Chief Growth Officer at Banner Commerce and the founder of LookBack. They provided their feedback on how new changes to privacy laws impact marketers. Brush Up Your Fundamentals Nate Champion: There's a lot of talk like Facebook limiting data collection after the IOS 14 release. There are companies that have just given up on it. They simply think it doesn’t work anymore, and they won’t do it. More and more, it's been important to have foundations, running a system asking “What are our KPIs? What are we looking for every week? How are we blending down our acquisition costs?” In this environment, you have to become comfortable with ambiguity and make the most of non-paid so you don't [...]