It’s time for businesses to deliver what they need.
by Dustin Bruzenak, CEO
For a short time, on January 3 of this year, Apple’s market cap surged to $3 trillion after the company reported unflagging iPhone demand. One analyst said Apple sold more than 40 million phones alone during the holiday shopping season. And that’s despite the worldwide shortage of semiconductors.
At Modern Logic, we weren’t surprised by this news. During the pandemic, millions of consumers’ have picked up their smartphones to summon groceries, conduct banking business, hail rides and buy anything they want — even new vehicles. According to Hootsuite, online grocery and personal care purchases rocketed 40% in the past few years.
But we all knew that well before COVID-19. The rise of working from home and the Great Resignation have only accelerated the trend. Large and midsize companies — particularly retailers and financial services companies — were early adopters of mobile apps. Yet, in the last few years, small B2B and B2C companies have also launched apps to better engage customers where they’re at.
By some accounts, up to 42% of small businesses have mobile applications, and 30% have plans to add them. After all, every company is searching for better, more innovative ways to deliver goods to their customers. Yet to do that more efficiently than your competition takes more than a cursory knowledge of mobile applications. You need full-stack expertise, including architecture design, cloud services and infosecurity.
Modern Logic partners with B2B and B2C companies that want to level up their technology in a world dominated by buyers and consumers with discerning needs and little patience.
Our senior developers and software engineers honed their craft coding for blue-chip software and Silicon Valley brands. From Adobe to Apple and Microsoft to Activision, we’ve worked on Photoshop, Lightroom and a myriad of cutting-edge games that defined an industry.
Since founding Modern Logic in Minneapolis in 2010, we’ve designed and delivered scores of mobile apps and integrated technology platforms that have helped B2B and B2C companies grow revenue, engage more customers and become more competitive.
In the weeks ahead, we’ll be sharing detailed insights and ideas that we’ve learned along the way that you, in turn, can leverage to rethink your digital transformation and technology strategies. Here are a few teasers: