It’s time for businesses to deliver what they need.
by Dustin Bruzenak, CEO
For a short time, on January 3 of this year, Apple’s market cap surged to $3 trillion after the company reported unflagging iPhone demand. One analyst said Apple sold more than 40 million phones alone during the holiday shopping season. And that’s despite the worldwide shortage of semiconductors.
At Modern Logic, we weren’t surprised by this news. During the pandemic, millions of consumers’ have picked up their smartphones to summon groceries, conduct banking business, hail rides and buy anything they want — even new vehicles. According to Hootsuite, online grocery and personal care purchases rocketed 40% in the past few years.
But we all knew that well before COVID-19. The rise of working from home and the Great Resignation have only accelerated the trend. Large and midsize companies — particularly retailers and financial services companies — were early adopters of mobile apps. Yet, in the last few years, small B2B and B2C companies have also launched apps to better engage customers where they’re at.
By some accounts, up to 42% of small businesses have mobile applications, and 30% have plans to add them. After all, every company is searching for better, more innovative ways to deliver goods to their customers. Yet to do that more efficiently than your competition takes more than a cursory knowledge of mobile applications. You need full-stack expertise, including architecture design, cloud services and infosecurity.
Modern Logic partners with B2B and B2C companies that want to level up their technology in a world dominated by buyers and consumers with discerning needs and little patience.
From Silicon Valley to Middle America
Our senior developers and software engineers honed their craft coding for blue-chip software and Silicon Valley brands. From Adobe to Apple and Microsoft to Activision, we’ve worked on Photoshop, Lightroom and a myriad of cutting-edge games that defined an industry.
Since founding Modern Logic in Minneapolis in 2010, we’ve designed and delivered scores of mobile apps and integrated technology platforms that have helped B2B and B2C companies grow revenue, engage more customers and become more competitive.
In the weeks ahead, we’ll be sharing detailed insights and ideas that we’ve learned along the way that you, in turn, can leverage to rethink your digital transformation and technology strategies. Here are a few teasers:
You can’t do mobile without the cloud:
Unless you have a major DoD contract, forget about on-premise data centers. Mobile applications and cloud services are made for each other. Companies like Amazon, Google and Microsoft have spent billions building out unparalleled cloud storage capacity. Why buy when you can lease precisely what you need?
The rise of product-led growth:
It’s always been more efficient to release a 1.0 version of a core digital product with minimum features rather than a full-featured option. Watching and learning from your customers using a minimum viable product (MVP) leads to future improvements. We’ll share the benefits of product-led growth and how to create “sticky” apps that engage your customers.
Cross-platform software development tools are reshaping coding:
We are big proponents of React Native and Google’s new program, Flutter. These emerging development tools will continue in popularity because of their cross-platform flexibility. One tool for the web, iOS and Android.
What does it cost to build and launch mobile apps?
Cost is always a factor in budgeting the creation of mobile apps. But how much is enough? Buying an app is like buying a car in that you still have to make regular investments to keep it running—i.e., oil changes, routine maintenance (life cycle costs).
IoT and Bluetooth are evolving:
All hardware devices are moving toward full integration. Today’s consumers expect nearly everything from their cars to their toothbrushes to integrate with their mobile devices. And increasingly, our homes are being integrated as well. As more devices appear online, hardware manufacturers must think of their digital strategy as a critical component of their value proposition to avoid losing out to aggressive competitors in the global marketplace.
Businesses are using artificial intelligence (AI) to deliver infinite value:
The principal value of AI for most companies is its predictive capabilities, which deliver enterprise-wide efficiency and productivity gains while increasing the speed of business. AI is employed for everything from logistics and supply chain management to natural language processing and image analysis. Almost every advanced field can realize the infinite value in an AI strategy, and business leaders should make it part of their digital planning.