AI-enabled web browsers like Dia and Atlas from OpenAI are what’s new in AI this week. What makes them different? They enhance your web browsing experience by adding an AI tool on the side, allowing you to chat in real-time with the web page you’re viewing. We’ve talked before about the benefit of adding context to your AI prompts, and these new browser tools are basically doing that step for you.
Here’s a great example: We have a customer with numerous Amazon reviews, and they would like to analyze that data. But Amazon doesn’t have an export reviews feature. With these new browser tools, you can visit the Amazon review page, open the ChatGPT interface, and ask it to provide a summary of the reviews in a format compatible with an Excel spreadsheet.
We’ve all had the experience of searching for a recipe and having to scroll through pages of ads, stock photos, and stories about grandma to find the information you need. This marketing-driven experience may become an artifact of the internet age, fading as these AIs become more sophisticated representatives of what we want as consumers. As business owners, it’s important to think about how we adapt to these new tools and a user who doesn’t want to interact with us in the ways we’ve learned to market to them. Sometimes, they just want their hot cocoa recipe, and they don’t care where that recipe comes from.
Want to learn more? Check out our podcast: Episode #8: What is context engineering
(art by Becka Rahn)
