Is your business website Answer Engine Optimized?
A recent Gartner report stated that 61% of modern B2B buyers prefer to buy without human contact. That means more and more business owners are negotiating complicated, nuanced business interactions without talking to a person. Imagine you have a landscaping company and you are buying a new fleet of trucks. You can go online and research all of the features and specs. You can see what other field service owners are using and read reviews. You can make a decision: these are the trucks I need. Are you going to call the company to place an order? The trends say probably not. Any business with a sales line has seen call volume drop to a trickle compared to what it was 10 years ago. When you call a salesperson, it will take time, and they will try to upsell you or sell you the warranty. Why spend all that time when all you want to do is type in your credit card number and finish the transaction, because you’ve already made your decision. As a business owner, your [...]







