Why Mobile Applications are the Blocking and Tackling of Your Digital Strategy
For years now, your customers have been spending more and more time on their smartphones and other handheld devices than engaging brands on desktop or laptop computers. And this trend is just as true for B2B and B2C companies. For instance, in 2021, time spent using shopping apps reached over 100 billion hours, which increased 18% year-over-year. Moreover, with the rapid rise of remote workers in the previous few years, more employees are using mobile apps to improve productivity from anywhere they work, says ServiceNow. Additionally, IDC predicts a 47% rise in corporate IT budgets going to mobile application development platforms and tools in 2022. By some accounts, up to 42% of small businesses employ mobile applications. Yes, mobile apps have become more critical than ever in developing your business’s digital strategy. Mobile Applications: The Blocking and Tackling of Digital Strategy Mobile apps are essential for meeting your customers where they’re at, so you probably won’t find them sitting at a desk at home or in an office. To borrow a sports metaphor, we consider mobile applications the blocking [...]
