3 Tips for Getting from Zero to One in B2B Scaling
Thank you to Lighter Capital for co-hosting our recent webinar. Dustin Bruzenak, Modern Logic CEO, served as a moderator for a panel of marketing experts: Carrie Waite, Assistant VP of Strategic Partnerships for Pets Best, with previous experience as a senior marketing manager; Eileen Hansen, Director in Digital Experience at Valera, with extensive experience in B2B technology marketing; and Nate Champion, Chief Growth Officer at Banner Commerce and the founder of LookBack. They provided their feedback on getting from zero to one in B2B scaling. Test Different Channels Nate Champion: Be thoughtful when evaluating what channel is right to pursue For example, in B2B, channels like LinkedIn work much better than B2C. B2B can also work on paid social. For example, in my work with LookBack, we needed to answer, “who does this product resonate with, and what is the messaging that works?” While it is not the most efficient, what’s getting me the most information is to run paid social, going broad, testing multiple types of creative and seeing what works and doesn’t work quickly. Right away, I'm [...]