#9: Real Strategies for AI for Businesses – with Travis Adney
December 9, 2025
In this episode of AI For Your Business with Modern Logic, hosts Dustin Bruzenak and Andy Rahn talk with Travis Adney, Director of Innovation at Lawrence & Schiller, about what AI adoption really looks like inside modern marketing and advertising organizations. Together, they dig into practical frameworks for decentralizing AI, empowering entire teams instead of “one AI person,” and navigating the overwhelming noise, hype, and fear surrounding generative technologies.
Travis shares the realities of training large multidisciplinary teams, building AI literacy, developing effective prompting structures, and integrating AI into workflows across creative, media, digital, research, and client strategy. The conversation also explores answer engine optimization (AEO), how AI changes consumer behavior, the future of agentic systems, and why becoming an AI generalist is now a core professional skill.
If you’re trying to decide how AI should fit into your business, this episode delivers actionable, real-world insight from three leaders working hands-on with these tools every day.
🔗 Resources and mentions from this episode:
- Lawrence & Schiller
- Travis Adney LinkedIn
- AEO / GEO background
- NVIDIA Market Insights
- OpenAI Agent Mode Overview
👉 Want more practical insights on using AI in your business? Subscribe to the podcast, follow us on YouTube, or explore past episodes at modernlogic.io/podcast.
💬 Let’s Talk AI!
Have questions about AI or want to explore how it can work for your business? Reach out to the Modern Logic team anytime at modernlogic.io/letstalkai.
