Case study: customer community platform

The software team behind WorkOutLoud.

Since 2017, Modern Logic has built, run and supported the WorkOutLoud platform: its mobile app, its cloud infrastructure and its customer relationships.

Book a 30-minute call

At a glance

A software partnership that started in 2017.

WorkOutLoud is a private, secure and brandable platform for building customer communities. Its mobile and cloud offering helps companies deepen engagement and improve retention and revenue.

Partners since: 2017
Lines of code we maintain: Millions
In-house software employees needed: 0

The challenge

Great product. Wrong staffing model.

WorkOutLoud had a growing customer community platform—and a problem familiar to software companies everywhere. Building an internal engineering team was expensive. Outsourcing hadn't delivered the right partnership.

Hiring wasn’t the answer. Full-time software staff weren’t the right long-term fit.
Vendors weren’t delivering. Previous outside partners couldn’t provide the right combination of expertise and reliability.
The platform needed to grow. Mobile development, customer support, and cloud infrastructure all demanded attention.

But standing still wasn't an option.

The solution

Not another vendor. Their technology team.

WorkOutLoud didn't need more contractors to manage. It needed a partner who could take ownership of the technology—and think like part of the business. Modern Logic stepped into that role.

Build & evolve Develop new features, maintain the platform, and ship updates.
Run the infrastructure Manage, modernize, and streamline cloud operations.
Support customers Work directly with WorkOutLoud customers on their unique needs.
Think ahead Identify technology risks and advise on business decisions before problems grow.

Modern Logic makes us look good to our customers – like we’re bigger than we really are.
Eric Lopez, CEO, WorkOutLoud

The impact

Less overhead. More capability. Bigger opportunities.

No in-house development payroll.

WorkOutLoud eliminated the need for full-time software development employees, reducing overhead while retaining access to engineering expertise.

Enterprise customers. Small-company agility.

WorkOutLoud competes for and wins business with companies larger than its own size would typically suggest.

Fewer surprises. Less wasted time.

Clear commitments, proactive communication, and early risk identification keep work moving.

A platform that keeps moving forward.

Ongoing development, cloud modernization, and technology planning help WorkOutLoud adapt as its business evolves.

The partnership

We don’t wait for the phone to ring.

Great technical partners solve problems. Exceptional ones spot them before they happen.

WorkOutLoud trusts Modern Logic with more than code. From infrastructure to customer relationships, we help protect and grow the assets its business depends on.

The Modern Logic team often calls me about things we’re working on, and potential challenges/obstacles we might face, before I call them.
Eric Lopez, CEO, WorkOutLoud

What is WorkOutLoud?

WorkOutLoud is a private, secure and brandable platform for building customer communities, introduced in 2015. Its mobile and cloud offering, including the WOL Venue community management platform, helps companies deepen customer engagement and improve retention and revenue.

How long has Modern Logic worked with WorkOutLoud?

Since 2017. WorkOutLoud CEO Eric Lopez met Modern Logic CEO Dustin Bruzenak at a networking event, and WorkOutLoud hired Modern Logic as its software partner that year.

What does Modern Logic do for WorkOutLoud?

Modern Logic maintains and extends the platform’s codebase, develops and ships new versions, runs and modernizes its cloud infrastructure, works directly with WorkOutLoud customers on their needs, and advises the WorkOutLoud team on technology risks and business decisions.

Can an outsourced software team replace an in-house engineering department?

For WorkOutLoud it has. Since bringing on Modern Logic in 2017, WorkOutLoud has not employed any full-time software staff, and its development, cloud operations and technical customer support are all covered.

How can a small software company win enterprise customers?

WorkOutLoud regularly pursues and wins contracts with companies larger than firms its size usually work with. It credits Modern Logic’s depth of expertise and professionalism as a large part of the reason.

Your software deserves a team that owns the outcome.

Whether you’re building something new or keeping a critical platform running, Modern Logic brings the expertise, ownership, and continuity to move your business forward. No sales pitch. Just a conversation.

Let’s talk

Flip the bits

Every letter on this page is ones and zeros underneath. We like knowing how things work.