Growing The Business: What’s Next?
In the third webinar of our collaborative webinar series with Lighter Capital, we examined the ways you can build SaaS products that scale. Once you’ve brought your product to market and begin to understand your audience, how do you make money? Dustin Bruzenak, Chip Pedersen, and Jim Moar share their expert opinions. Three Metaphors to Consider Jim tells us, “Think of growing your business like a series of rocket launches. Hopefully the first rocket is successful, but naturally, it’ll reach a point of returning to earth. You need to be well prepared for your next rocket launch… “My lead VP had two good ways to think about this. One, your market growth is a set of concentric circles. Markets 2, 3, and 4 are the next rings surrounding the first market. A mentee of mine started with solo yoga entrepreneurs. He’s now moving into yoga studios and has a plan in place to move into broader areas of fitness. “Another concept is that of a Trojan Horse. With that, you can gain quick entry into a marketplace, and figure [...]