Key Takeaways

Growing The Business: What’s Next?

In the third webinar of our collaborative webinar series with Lighter Capital, we examined the ways you can build SaaS products that scale. Once you’ve brought your product to market and begin to understand your audience, how do you make money? Dustin Bruzenak, Chip Pedersen, and Jim Moar share their expert opinions.  Three Metaphors to Consider  Jim tells us, “Think of growing your business like a series of rocket launches. Hopefully the first rocket is successful, but naturally, it’ll reach a point of returning to earth. You need to be well prepared for your next rocket launch… “My lead VP had two good ways to think about this. One, your market growth is a set of concentric circles. Markets 2, 3, and 4 are the next rings surrounding the first market. A mentee of mine started with solo yoga entrepreneurs. He’s now moving into yoga studios and has a plan in place to move into broader areas of fitness.  “Another concept is that of a Trojan Horse. With that, you can gain quick entry into a marketplace, and figure [...]

By |2022-10-05T14:15:36-05:00October 6, 2022|Development, Strategy|0 Comments
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Six Gaming Industry Secrets To Make You Money

In the third webinar of our collaborative webinar series with Lighter Capital, we examined the ways you can build SaaS products that scale. Once you’ve brought your product to market and begin to understand your audience, how do you make money? Dustin Bruzenak, Chip Pedersen, and Jim Moar share their expertise. Borrow Strategies from the Gaming Industry From freemium to subscription, the gaming industry has long been a pioneer of monetization. By observing trends in gaming apps, you can learn important lessons about creating sticky apps that actually generate profit. Chip Pedersen, who spent decades in the game industry, tells us: “We’ve borrowed the terminology of minnows, dolphins, and whales. You need an ecosystem of all types of users. Whales are brand loyal, tell people all about you, and give you more money, but you can make plenty of money from minnows and dolphins playing for free and watching advertisements. Create multiple tiers for participation that would allow people to self-select as minnows, dolphins, or whales.”  Give Them the Game They Prefer to Play Analytics will help you identify [...]

By |2022-09-28T16:38:12-05:00September 29, 2022|Development, Strategy|0 Comments
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3 Tips for Understanding Your Customer Early

In the third webinar of our collaborative webinar series with Lighter Capital, we examined the ways you can build SaaS products that scale. So you’ve brought your product to market. How do you understand where you’re losing people, and what’s making your best customers come back? Dustin Bruzenak, Chip Pedersen, and Jim Moar share their expert opinion.  Prioritize the People In this stage, remember: the first goal is not to make money. The first goal is learning. What are you doing right? What are you doing wrong? Who’s your customer?  Dustin says, “So many companies we work with have a techie as a founder, and sales isn’t their experience. Just be inquisitive, and ask open ended questions. Don’t be the one talking 80% of the time about your features and functions. Let the customer talk 80% of the time, and really see how they use the product you offer. Ask for testimonials, even if anonymous, with a focus on your value proposition.” He continues,  “I know many founders who feel a sense of shyness about talking to their customers. [...]

By |2022-09-21T16:05:40-05:00September 22, 2022|Development, Strategy|0 Comments
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5 Principles to Get Your Product to Market Quickly

In the third webinar of our collaborative webinar series with Lighter Capital, we examined the ways you can build SaaS products that scale. How can you find your first market, build, and launch quickly? Dustin Bruzenak, Chip Pedersen, and Jim Moar share their expert opinion.  Find a Fast First Market  “Speed is just as critical as cash for a startup,” says Jim. “Whatever you select is critical for customer acquisition.” Getting to market quickly with a smaller, faster first market allows you to establish a beachhead of paying customers as soon as you can.  But it’s not just for cash. Your fast first market can accelerate your learning and create credibility for additional acquisition through customer testimonials. It’s More than Nice to Be Needed - It’s Essential  How do you find the fastest market for you and your product? Jim tells us, “The most important aspect of finding your first market is that your value proposition is seen by those customers as a Need to Have, not just a Nice to Have.” While most entrepreneurs are sure that what [...]

By |2022-09-14T16:32:46-05:00September 15, 2022|Development, Strategy|0 Comments
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