Lookback

How Our Experts Do More With Less Data

Thank you to Lighter Capital for co-hosting our recent webinar. Dustin Bruzenak, Modern Logic CEO, served as a moderator for a panel of marketing experts: Carrie Waite, Assistant VP of Strategic Partnerships for Pets Best, with previous experience as a senior marketing manager; Eileen Hansen, Director in Digital Experience at Valera, with extensive experience in B2B technology marketing; and Nate Champion, Chief Growth Officer at Banner Commerce and the founder of LookBack. They provided their feedback on how new changes to privacy laws impact marketers. Brush Up Your Fundamentals Nate Champion: There's a lot of talk like Facebook limiting data collection after the IOS 14 release. There are companies that have just given up on it. They simply think it doesn’t work anymore, and they won’t do it. More and more, it's been important to have foundations, running a system asking “What are our KPIs? What are we looking for every week? How are we blending down our acquisition costs?” In this environment, you have to become comfortable with ambiguity and make the most of non-paid so you don't [...]

By |2022-06-22T15:54:31-05:00June 23, 2022|Partner, Strategy, Webinar|0 Comments

To Hire or Outsource Marketing?
Our Experts Share Their Take

Thank you to Lighter Capital for co-hosting our recent webinar. Dustin Bruzenak, Modern Logic CEO, served as a moderator for a panel of marketing experts: Carrie Waite, Assistant VP of Strategic Partnerships for Pets Best, with previous experience as a senior marketing manager; Eileen Hansen, Director in Digital Experience at Valera, with extensive experience in B2B technology marketing; and Nate Champion, Chief Growth Officer at Banner Commerce and the founder of LookBack. They provided their feedback on this scenario: You’ve hit the ground running with your idea. You’re post revenue, pre-profit. You want to accelerate your growth through marketing. You know it all starts out with the right people. What’s next? Should you hire a team member or outsource to a firm? Eileen Hansen: The answer largely depends on your go-to market. What I’ve seen is that your first hire should be in-house, someone who’s great at messaging, corralling founders and product leaders. It doesn’t make sense to hire an agency to do intensive branding until you know your stride with product market fit. So much may change. However, [...]

By |2022-06-15T14:46:50-05:00June 16, 2022|Partner, Strategy, Webinar|0 Comments
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