Three Expert Tips for Understanding
Your User’s Journey
Thank you to Lighter Capital for co-hosting our recent webinar. Dustin Bruzenak, Modern Logic CEO, served as a moderator for a panel of marketing experts: Carrie Waite, Assistant VP of Strategic Partnerships for Pets Best, with previous experience as a senior marketing manager; Eileen Hansen, Director in Digital Experience at Valera, with extensive experience in B2B technology marketing; and Nate Champion, Chief Growth Officer at Banner Commerce and the founder of LookBack. They provided their feedback on how to better understand your user’s journey. Bring Data to Life with Feedback Carrie Waite: Once somebody becomes a customer, you can actually have conversations with them about the buyer journey. They’ll provide incredible insights, which can then help you then optimize future buyer journeys. Try to pair as much technical data as you can with heat maps looking at user sessions. Any tracking you have on pages can provide really valuable insights. Eileen Hansen: Marry some data with real verbatim. There's no substitute for actually going out there. You don't necessarily identify yourself as your company; you just say you're doing [...]