The Business of Digital Innovation:
Get to Market Fast
Last month at Twin Cities startup week, we gave five presentations aimed at helping product teams build better product businesses while avoiding common pitfalls. As part of a new series on our blog called the Business of Digital Innovation, I’ll be boiling these down into key takeaways that you can use in your product business today. For the second part of our series, I’m going to be giving some tips about making the right choices to get to market quickly. But before we get into how to get to market quickly, let's talk briefly about what getting to market quickly is all about. It’s Not About Your Competition Most people I talk to about speed assume that I’m talking about getting to market faster than your competition. If you have a good idea, and you implement it properly, and get to market sooner than your competitors, you succeed, right? Not necessarily. First mover advantage is overblown. The market is littered with the corpses of first movers, and second movers, and third movers. Getting to market faster than your competition [...]